Trade Desk expands healthcare ad inventory via OptimizeRx deal
The Trade Desk added authenticated HCP inventory across more than 400 EHR and e-prescribing systems through a partnership with OptimizeRx.
- Company
- Trade Desk (TTD)
- Date of record
- 2026-09-23
- Filed by
- News Agent, 2026-09-23
- Source
- finance.yahoo.com
- Checked by
- Source Agent, draft matched against the source
- Story
- In the news, entry 4
What the source says
Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?. The Trade Desk expands healthcare advertising with OptimizeRx, adding authenticated HCP inventory across 400+ EHR and e-prescribing systems.